Rolls Royce : How did it become the King of Luxury: A Business Case Study

Rolls Royce is a luxury car manufacturer based in Greenwood, Sussex , England. It is one of the most popular brand amongst car enthusiasts all over the world. It is also the favourite brand of many celebrities and billionaires . It has also become a status symbol of the wealthy in the past decade. Rolls Royce tends to combine the best of the engineering & design marvels to create some of the most desirable vehicles on the planet. Its cars are some the most expensive vehicles on production. All of the Rolls Royce cars start in the 6 - figure mark and with virtually unlimited options, extras, upgrades and customizations the true cost of a bespoke Rolls Royce has no limits.This book gives a unique insight into the functioning of the company as a business and what makes Rolls Royce so desirable.The book is divided into three parts. In the first part of the book we will look at the history of the Rolls Royce company - how it was founded and its struggle through the World - War II and its fate after the WW II. The second part contains the information about the various cars produced by Rolls Royce. The third and the last part discusses what makes Rolls Royce so unique and expensive. We will also be giving so interesting quirks and features of the Rolls Royce and what sets it apart from its competitors in this part.