Riddle

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, 'Where will the next big idea come from?' In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or 'a-ha! moments.' In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making 'Eureka moments' routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.