Rhetoric of Soft Power

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of ';soft power' has translated into context-specific strategies of international influence. The book examines four cases Japan, Venezuela, China, and the United States to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.