Review of the Research Presented on the Behavioral Model

The purpose of this production system is to maintain resources and stability of production factors on the one hand and to ensure health and food security for consumers on the other hand. In the past, the production and consumption of organic products has been more popular in developed countries, but this concept is also being accepted in developing countries. In Iran, the demand for organic food products is increasing in recent years. Organic food products are considered as a sustainable alternative to conventional foods. Thus, organic purchases are involved in sustainable development and environmental protection. Consumption of organic products has increased business opportunities in this field by creating significant benefits for the economy.