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Beskrivelse
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:
lean start-ups and business models
idea generation and opportunity development and
business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.
