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What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audience in the social sciences and business. This book is essential for anyone involved in business and social science studies. Its purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps. This limited edition includes teaching videos for each chapter of the book and examples of theories, case studies and research proposals. These videos can be accessed at https: //goo.gl/TNU65