Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Reputation Management

- The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 360 sider

Beskrivelse

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as Covid-19 and AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal360
  • Udgivelsesdato23-10-2013
  • ISBN139781032577982
  • Forlag Routledge
  • Nummer i serien429
  • FormatPaperback
  • Udgave5
Størrelse og vægt
  • Vægt1292 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    21,5 cm
    28,1 cm

    Findes i disse kategorier...

    Machine Name: SAXO080