Redefining Girly

Named one of "Publishers Weekly" s Best Books of 2014

All-pink aisles in toy stores, popular dolls that resemble pole dancers, ultra sexy Halloween costumes in tween sizes. Many parents are increasingly dismayed at how today s media, marketers, and manufacturers are sexualizing and stereotyping ever-younger girls but feel powerless to do much about it. Mother of two Melissa Atkins Wardy channeled her feelings of frustration into activism creating T-shirts with girl-positive messages; blogging and swapping parenting strategies with other concerned families; writing letters to corporate offenders; organizing petitions; and raising awareness through parent workshops and social media. Now, in "Redefining Girly," Wardy shares her hands-on parenting and activism strategies with others dedicated to raising a confident and healthy girl in today s climate. She provides specific advice and sample conversations for getting family, friends, educators, and health care providers on your side; getting kids to think critically about sexed-up toys and clothes; talking to girls about body image; and much more. She provides tips for creating a home free of gender stereotypes; using your voice and consumer power to fight the companies perpetuating them; and taking the reins to limit, challenge, and change harmful media and products."