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Doesn't everybody want their five seconds of fame?
What happens if you survive a gay pub bombing and the world just forgets about it?
You remind them by becoming a contestant on the most brutal Reality TV show of all time. Think Big Brother meets the Hunger Games!
Daniel North believes that he can take on ratings juggernaut, Complex Neighbours, with 'honourable intentions' and simply share his story before going back to a normal life. Don't worry, this reluctant hero isn't completely deluded, he's just an incredibly determined young man, and a bit of a control freak.
To share his story, Daniel must battle for airtime against a new breed of Reality TV contestant. They have replaced the snowflakes as ruthlessly ambitious, money-hungry, unfeeling blocks of ice. However, the real villain of the series is behind the camera.
Felix Moldoon is a media tycoon who will do anything to ensure high viewing figures, even if that involves murder. As well as controlling the media, he also controls the edit.
It is for Felix to determine who will be crowned the winner, taking home the one-million-pound prize, and who will be 'executed' from the show, with their lives destroyed forever!