Rational Treasure

Rational Treasure is the story of two friends, Hugh and Ike, who discover a map to an ancient treasure beyond all wealth. However, while Hugh is a human, Ike is a being of perfect rationality and no emotion: an economist. As Hugh and Ike continue on their expedition, they will encounter the many biases hardwired into the human brain, and learn to overcome them in the name of ultimate treasure.Throughout this book, you too will follow them on their adventure, and not only will you learn the many fallacies in your logic, but you will also learn how to avoid them, and more importantly, how to exploit them, in this introduction to behavioural economics