Pure Love: a new paradigm

Pure Love is a radically new paradigm with significant benefit to the way we interact with each other, both individually and nationally. However, for the individual practitioner it carries the very real risk of ridicule and social exclusion. Whilst acknowledging that our negative behaviors are a byproduct of our survival instincts, Pure Love provides mechanisms to overcome these so as to replace hostility with harmony. Drawing on research from all faiths, it is not owned by any one faith. Neither does it require a prior belief in God, consequently Pure Love is a way of living that is available to those of all faiths and atheists.