Publicize Your Book

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networkingDefining a target readershipCreating pitches for talk showsGetting media coverageUtilizing the Internet and other outletsPreparing for interviews and toursHiring an independent publicist

With totally revised and updated information, advice, and resources, the insiders all agree: "Read this book --Ellen Levine, editorial director, Hearst Magazines.