Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur
Sidst søgt på
    Studiebog
    Public Relations Theory

    Public Relations Theory

    Forfatter: info mangler
    Bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

    Læs hele beskrivelsen
    Detaljer
    • SprogEngelsk
    • Sidetal368
    • Udgivelsesdato01-09-1989
    • ISBN139780805806922
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt476 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Public relations Model Education Practice Programs Symmetric Practitioners Campaign Rôle Researchers asymmetrical Asymmetric Model Bonita Dostal Neff Bruce Haynes Carolyn Garrett Cline Corporate Annual Reporting Educational Degree Donald J. Johnson Gerald R. Miller Gary L. Kreps Counterattitudinal Advocacy Dan O'Hair James E. Grunig Joseph C. Scott James K. VanLeuven Joe Fritsch Efficacy Expectations Learning Effects Model James L. Gaudino Marcia Prior-Miller Michael Smilowitz Nurse Turnover George N. Dionisopoulos Non-zero Sum Games George Cheney Persuasion Researchers Health Behavior Change Process Peter K. Hamilton Public Relations Practice Public Relations Practitioner Retention Program Press Agentry PRSA Public Relations Situations Priscilla Murphy Keith E. Terry public relations process Public Relations Professional Ronald B. Anderson Michael H. McBride Stanford Heart Disease Prevention Program Vincent Hazleton Public Relations Programs Ron Pearson Public Information Models Public Relations Theory Randy E. Miller Public Relations Educators Symmetric Model
    Machine Name: SAXO082