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    Public Relations Theory

    Public Relations Theory

    Forfatter: info mangler
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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    Detaljer
    • SprogEngelsk
    • Sidetal368
    • Udgivelsesdato03-07-2017
    • ISBN139781138412095
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt635 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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