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Public Relations Planning

- A Practical Guide for Strategic Communication

  • Format
  • Bog, hardback
  • Engelsk
  • 584 sider

Beskrivelse

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

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Detaljer
  • SprogEngelsk
  • Sidetal584
  • Udgivelsesdato23-10-2013
  • ISBN139781032565811
  • Forlag Routledge
  • Nummer i serien429
  • FormatHardback
  • Udgave2. Auflage
Størrelse og vægt
  • Vægt1130 g
  • Dybde4,1 cm
  • coffee cup img
    10 cm
    book img
    15,7 cm
    23,5 cm

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