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    Public Relations Metrics

    Public Relations Metrics

    - Research and Evaluation

    Forfatter: info mangler
    Bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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    Detaljer
    • SprogEngelsk
    • Sidetal348
    • Udgivelsesdato28-05-2008
    • ISBN139780805862737
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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