Public marketing in the management of public organizations

This internship report exposes in a simple and operational way the implementation of the tools of public marketing in a public organization by leaning on the particular case of the IEF-Pôle Régional. The mission of this work is to propose a new approach in the management of this organization. The aim is to improve the quality of service and to consolidate the image conveyed by this institution. This report is intended in particular for the managers of the IEF-Pôle Régional, but also for public managers, students and a wider public wishing to know the essential tools for the implementation of a marketing strategy in the public sector.