Public House and Beverage Management

''Public House & Beverage Management'' provides students with a practical guide to the management aspects of the licensed trade industry.

''Public House & Beverage Management'' introduces students to:

* Key players

* Variations in service offer

* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)

* Customers and segments

* Labour markets and employees

* Key elements in the business units

* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.