Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Promoting Nonprofit Organizations

- A Reputation Management Approach

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

Discusses why public relations and reputation management go hand-in-hand with marketing effortsOffers a step-by-step guide to develop a public relations strategyConsiders the importance of nonprofit sustainable citizenshipProvides tips for reputation enhancement using a range of tools, such as social media and board ambassadorshipGuides the reader in developing a reputation approach to crisis communication managementHighly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal244
  • Udgivelsesdato08-04-2013
  • ISBN139780415899260
  • Forlag Routledge
  • FormatHardback
Størrelse og vægt
  • Vægt620 g
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Machine Name: SAXO081