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Product Planning Essentials

Kenneth Kahn

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Engelsk

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Beskrivelse

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

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Detaljer

SprogEngelsk
Sidetal280
Udgivelsesdato15-05-2011
ISBN139780765626080
Forlag Routledge
FormatPaperback

Størrelse og vægt

Vægt408 g

10 cm

15,2 cm

22,9 cm

Product Planning Essentials

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