Printing - the Original Creative Industry - Part One: Each of us has a 'Life Profile' of who we are, what we do, how we do it and what it means to us.

Looking forward to seeing all of our friends and partners on the GlobalChannelPartners Pavilion at PRINT 18 Booth No. 4038 plus during our keynote presentation 'Printing the Original Creative Industry : Finding PrintOpia' on Sunday 30th September at 1.30 pm in Room No. S102cd; click the link to book your place https://bit.ly/2KeSrphThe Creative industries (Imaginative) are the wide range of economic activities which are concerned with the generation or exploitation of knowledge and information. advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys & games, TV &radio, and video games (Howkins 2001).The Printing Industries (Mechanical) are characterized by a mechanical process for reproducing graphics, text and images using a master form or template to portray information for a range of purposes including (but not exclusive) informational, transactional and promotional. Human beings have five (!!!) senses. Printed communication (multisensory, cross-media, emotional, personalized) are becoming more important and more powerful than ever before.Those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property" (DCMS 2001) The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that "human creativity is the ultimate economic resource" (Florida 2002), and that "the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation" (Landry & Bianchini 1995).Creative & Printing Industry what does a 'combined' industry look like? An industry is an 'economic activity concerned with the processing of raw materials and manufacture of goods in factories' probably NOT a 'useable' definition although historically correct.Positioning Creative & Printing in the industry spectrum would look like Primary: Extraction, Secondary: Production, Tertiary: Services, Quaternary: Knowledge. Quinternary?Creative & Printing: Finding PrintOpia!!!!! Wherever we are in our industry, as a printer, as a graphic designer, as a manufacturer, as a distributor or as a dealer our objective is to bePRINT as Purposed: Relevant: Inventive: Necessary: Transcendent.