Popcorn for the new CEO

Popcorn for the new CEO breaks the ground rules of the business books by enhancing go to market insight with popular movie quotes.'Self Help from Kevin McAllister and Jedi business development? Yes, please.Each chapter is as entertaining as it is insightful and could and should be revisited throughout your entrepreunarial journey. You will be drawn in by the nostalgia and pop references and find yourself hooked by the sound advice you will discover. Proving that popcorn should be a regular feature in your boardroom.' David Johnson - Maddyness.This book sparks the daily routine of entrepreneurs, salespeople, business school students, and the dreamers. Dive into the B2B startup world with actionable advice. Infiltrate Caroline Franczia's dynamic brainstorming sessions chapter after chapter. Let the business guidance stick to your head through Pop Culture references.