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Planning the Corporate Reputation (RLE Marketing)

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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Detaljer
  • SprogEngelsk
  • Sidetal200
  • Udgivelsesdato17-12-2015
  • ISBN139781138994973
  • Forlag Routledge
  • FormatPaperback
Størrelse og vægt
  • Vægt453 g
  • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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