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Place Branding

- Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Detaljer
  • SprogEngelsk
  • Sidetal324
  • Udgivelsesdato23-07-2009
  • ISBN139780230230736
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

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