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The most important form of writing in academics whether for class or for standardized tests is the same skill of persuasion that is monumentally important in life. This 6 page reference guide has the essentials of building a level of persuasion that cannot be beat. With the task of ';selling a jar of trouble' the breakdown of skills to selling an idea, concept or viewpoint in essay form are just as useful for a speech, debate or a sales pitch. Boost scores for essays and on standardized tests for less money than the cost of lunch. 6 page digital reference guide includes: Communication & EthosGoalsThe Target AudienceThe Unintended AudienceEngaging the AudienceAuthority & AudienceIdentifying with the Audience (Immersion)Venue MattersThe Vexed Problem of LiteracyOutline: How to Persuade People to Buy TroubleSample Persuasive Essay & Breakdown