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Persuasive Copywriting

  • Format
  • Bog, hardback
  • Engelsk
  • 296 sider

Beskrivelse

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

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Detaljer
  • SprogEngelsk
  • Sidetal296
  • Udgivelsesdato03-01-2019
  • ISBN139780749497736
  • Forlag Kogan Page Ltd
  • FormatHardback
  • Udgave2nd Revised edition
Størrelse og vægt
  • Vægt732 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    16,5 cm
    24,1 cm

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