Perspectives in Marketing, Innovation and Strategy

1. The books in this series include varied practices in the field of management and its related field. They aim to help practicing researchers in getting and generating newer ideas in the field of social sciences. 2. This book delineates ideas & practices that competent researchers use to ensure its application in the field of management by systematically highlighting the different functional areas of management. 3. It will be of interest to departments of Marketing, Marketing Management, Innovation and Business strategy, Management of Technology & Innovation, and Information/Knowledge across UK and USA.