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* This book highlights pitfalls to avoid and how to identify and overcome obstacles in building an academic career. It will help those who want to become professors to use their time wisely. * Research funds are hard to come by. This book shows how using low cost online survey techniques and focusing on 'hot topics' of wide interest a young academic can within 5 years build an international reputation in spite of having a full time academic teaching load of the type which is typical for young academics. * Building a career as an author is an essential part of becoming a professor and the book has advice on how to maximise publication opportunities from research. Formal advice about how to ensure quality of publications will be included in Appendices.