Paradise Promoted

With more than 250 photographs and rare ephemera, all collected by author Tom Zimmerman, Paradise Promoted is the first book to showcase the era from 1870 to 1930 when boosters developed the small town of Los Angeles into the city that would become Americas most cutting-edge metropolis. Los Angeles was the subject of the longest, loudest, most persistent promotional campaign in the history of the United States. Nothing was too exaggerated, absurd, or flat-out bizarre to be fodder for the relentless effort to convince Americans to slam the door forever on their home and sally forth to what booster supreme G.W. Burton called The fairest daughter among the sisterhood of cities in the world.