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Organizations in the Face of Crisis

- Managing the Brand and Stakeholders

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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Detaljer
  • SprogEngelsk
  • Sidetal183
  • Udgivelsesdato20-03-2013
  • ISBN139781137306951
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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