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Org Design for Design Orgs

- Building and Managing In-House Design Teams

  • Format
  • Bog, paperback
  • Engelsk
  • 200 sider

Beskrivelse

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You'll discover:

Why design's role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal200
  • Udgivelsesdato27-09-2016
  • ISBN139781491938409
  • Forlag O'Reilly Media
  • FormatPaperback
  • Udgave0
Størrelse og vægt
  • Vægt272 g
  • Dybde1 cm
  • coffee cup img
    10 cm
    book img
    14,9 cm
    22,3 cm

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