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Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

  • Format
  • Bog, hardback
  • Engelsk
  • 228 sider

Beskrivelse

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

 

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

 

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

 

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.





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Detaljer
  • SprogEngelsk
  • Sidetal228
  • Udgivelsesdato05-10-2021
  • ISBN139781544524962
  • Forlag Houndstooth Press
  • FormatHardback
Størrelse og vægt
  • Vægt440 g
  • Dybde1,8 cm
  • coffee cup img
    10 cm
    book img
    14 cm
    21,6 cm

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