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Imagine the whole online community as potential clients!One of the best marketing tools that you can use in your online business is building a list (which is the subject of this book!). An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.