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There are many reasons entrepreneurs decide to start online businesses - whether solely online or to accompany an in-person business or brick-and-mortar location - but not everyone knows how to get one going. For those who have the drive but may not know how to begin, this kit offers step-by-step instructions. It covers: Researching and finding a niche market and customers Picking a business structure, a name, and registering the business Finding out about laws and regulations that may affect the business Developing a product or service and pricing accordingly Defining a brand image Creating a website and launching the businessThe kit includes a downloadable portion that offers useful web resources and blank worksheets and template forms for your use, such as: SWOT analysis Cash flow budget Balance sheet Income statement Start-up expenses - And more!