On Every Wall

Just as Benjamin Braddock, played by Dustin Hoffman in the 1967 film The Graduate, is informed "there's a great future in plastics," Benjamin Goldman sums up the future of art in a single word: "reproduction." New technologies of reproduction have had a profound effect on art making throughout history and have always met profound resistance. The same holds true in this contemporary age of digital reproduction. Goldman argues that the exploitation of the newest technologies' full reproductive capabilities presents the essential challenge for the future of visual art and its influence on American culture. Equal parts history, economics, and social commentary, On Every Wall is an artist's statement and call to arms.