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    Offensive Marketing

    Offensive Marketing

    Af
    Bog E-bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

    Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

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    Detaljer
    • SprogEngelsk
    • Sidetal430
    • Udgivelsesdato10-07-2016
    • ISBN139781138145085
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    18,6 cm
    23,2 cm

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