Now Start With Who: Serving Is The New Selling

Too many great ideas lack the traction they deserve because they are not being heard and are tuned out by the very people who need to hear them the most. This frustrates people who have great ideas that they are trying to spread. Your dynamic idea can be a business, cause, an organization you want to grow, or a new process that will increase efficiencies and profits. Great ideas go unheard and get tuned out because we are not utilizing a vital communication element that when used properly, will capture the right people's attention despite the other noises and distractions around them. We need to shift our focus to who's right in front of us. We need to Start With Who. Start With Who is the principle that will help you improve your marketing, streamline your communication, clarify your message, advance your cause, grow your business, and get the traction your ideas deserve.In this book, I'll teach you how to give the people you commit to help what they want in life. We explain the importance of finding a group of people and learning what is causing them pain so you can create resources that will solve their problems. Start With Who, and you will make a difference. Starting with Who gives you the opportunity to change a life in a profound way.