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Beskrivelse
This book studies those enterprises which are defeated or grow vigorously after experiencing ups and downs with financial statements as its tool, which expresses 'it is more important to understand financial statements than to be able to do marketing'. On the basis of Notes on Financial Management of CFOs of Fortune Global 500 Corporations, CFO Zheng Yongqiang and Financial Risk Manager Zhang Jie combines the latest cases in the market to find out the most important points that readers should pay attention to according to analysis, simplify the extremely complicated financial management work in the eyes of ordinary people into the most important five parts, and refine and sublimate the content, so as to reveal the five internal logics of enterprise financial management. This book is suitable for readers who have just started finance and can also be used as a key to enter the world of financial analysis and improve modern business thinking.