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New Product Development

- Managing and Forecasting for Strategic Success

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Detaljer
  • SprogEngelsk
  • Sidetal368
  • Udgivelsesdato19-11-1993
  • ISBN139780471572268
  • Forlag John Wiley & Sons Inc
  • FormatPaperback
Størrelse og vægt
  • Vægt860 g
  • Dybde3,1 cm
  • coffee cup img
    10 cm
    book img
    18,5 cm
    26,5 cm

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