Neither Fish Nor Fowl

This look into the transformation of the Swedish welfare state in the 20th century through changes in the structure and content of Swedish educational broadcasting provides new insights into how media education fostered political and social change and reflected the changes of government policies as well as the fundamental cultural transformation of the Swedish society. The political authorities formulated general ambitions for broadcast media's role in society as a public service system that could affect the views and construe the understanding of citizenship, equality, childcare, children's role in society, environmental issues, democracy, and everyday politics. This study explores how educational broadcasting was negotiated between parties with varying agendas to become both a voice for progressive change and for established interests.