Negotiating with the Finns: The importance of culture

Trade is global, and even more so with the advent of globalisation. Among other things, globalisation symbolises the free movement of goods, services and people. The economic or political borders that used to exist are increasingly restricted or non-existent. This being the case, if a Frenchman wants to sell his product to a Chinese person, he necessarily has a foreign interlocutor in front of him. It is therefore essential today, in order to better master globalisation, to understand the culture of our counterpart. This is what interculturality is all about, as we have discussed in this book. It is obvious that this theme can be applied to all countries, without exception. That said, the choice was made for Finland. Indeed, this European country, with its heavy historical past, deserves a more specific look. This is all the more important as Finland has its own cultural identity due to its history, climate, remoteness, religion...