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Nation Branding

- Concepts, Issues, Practice

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

* Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.

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Detaljer
  • SprogEngelsk
  • Sidetal280
  • Udgivelsesdato23-10-2013
  • ISBN139780367569884
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatHardback
Størrelse og vægt
  • Vægt880 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    18,9 cm
    24,6 cm

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