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Multinationals and Global Consumers

- Tension, Potential and Competition

Forfatter: info mangler
Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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Detaljer
  • SprogEngelsk
  • Sidetal263
  • Udgivelsesdato14-11-2013
  • ISBN139781349455492
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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