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When you are watching the bottom line, it is easy to forget how your employees are feeling about their jobs. But unproductive staff can be one of the biggest threats to that bottom line, as many business owners have discovered. A favourable working environment combined with good worker benefits has eclipsed salaries as the prime concern of the work force. Here is a book that tackles the job-satisfaction issue head-on. It offers creative options that will help companies increase worker effectiveness. The book answers the following questions: How do I identify effective motivators? Why should my company establish job standards? Is it important to involve employees in goal-setting and decision making? How do I know whether I am hearing what my employees are really saying? --And more!