Monetising Innovation

Innovation is the key to survival, more so for a business organization.

But how well does your company Innovate? Does your strategy recognize the need for Innovation? Does the company have a process for Innovation that captures and converts potential ideas into commercially viable product? Do you have continuous stream of offerings that hit the market with success? More critical, how do you measure the success of Innovation efforts?

ICaM (Innovation capability Model) is a framework that answers to the Innovation needs of a business organization. Predicated on extensive field research, academic study and professional experience of experts, it delineates the critical Innovation Drivers that an organization needs to focus to stay innovative. ICaM can help in:

Creating a baseline on Innovation capability in numerical terms

Identifying the Innovation drivers to focus

Creating a clear focus on commercial benefits from an Innovation

Improving top and bottom lines of a business



The book uses case studies from various sectors to help the users to connect to real life application. This book is a vital read for anyone who wants to use Innovation as a key market differentiator.