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Media Analytics

- Understanding Media, Audiences, and Consumers in the 21st Century

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Approaches media analytics from a case study approach, providing real-world examples for readersIncludes genuine data sets to provide readers with realistic scenarios for working through and interpreting scenariosIncludes sections on all aspects of analytics, from research design to interpretation to visualization and presentation

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Detaljer
  • SprogEngelsk
  • Sidetal408
  • Udgivelsesdato23-10-2013
  • ISBN139781138581050
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt453 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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