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MBA BASICS IN 24 HOURS ADDITIONAL BOOK 5 - RETAIL MARKETING Q & A A SIMPLE RETAIL MARKETING AND DISCUSSION QUESTIONS & ANSWERS BOOK Business Administration is the combination of different areas of skills in management. Managing and maintaining several departments or areas of activities described in a single umbrella or vertical called management of business administration. The following areas are the main topics or chapters for the discussion under business administration, mostly common for any bachelors or master's studies. -Principles & Practices of Management-Human Resource Management-Financial Management-Marketing Management-Organisational Behaviour-Managerial Economics-Strategic Management-Management Information SystemsThen there are several branches extended in business administration like foreign trade, global marketing, international business, social work, information technology, finance, human resources etc. These above eight topics considered to summarise and define important brief summary and keywords under which various chapters for each topic are given (published in Amazon).This book covers the summaries and definitions of keywords for the topic 'Retail Marketing and Q & A discussions' with the following chapters.AN OVER VIEW OF RETAIL, RETAIL FORMATS AND THEORIES OF RETAIL DEVELOPMENT, RETAIL IN INDIA LIKE OTHERS], RETAIL IN KEY REGIONS OF THE WORLD/GLOBAL, UNDERSTANDING THE RETAIL CONSUMER, RETAIL STRATEGY, STORE SITE SELECTION, METHODS OF RETAIL EXPANSION, BASIS OF RETAIL MERCHANDISING, THE PROCESS OF MERCHANDISE PLANNING, METHODS OF MERCHANDISE PROCUREMENT, RETAIL PRICING AND EVALUATING MERCHANDISE PERFORMANCE, THE DEVELOPMENT OF PRIVATE LABELS, CATERGORY MANAGEMENT, HUMAN RESOURSE MANAGEMENT IN RETAIL- A STRATEGIC TOOL, RETAIL STORE OPERATIONS, THE LEGAL AND ETHICAL ASPECTS OF THE RETAIL BUSINESS, STORE DESIGN, LAYOUT AND VISUAL MERCHANDISING, MANAGING RETAIL INFRASTRUCTURE, SUPPLY CHAIN MANAGEMENT, UNDERSTANDING RETAIL VIABILITY, RETAIL MARKETING AND BRANDING, SERVICING THE RETAIL CUSTOMER, ROLE OF TECHNOLOGY IN RETAIL, THE CHANGING FACETS OF RETAIL.Some of the chapters given with examples of Indian economy/trading/retail/service-related terms. But readers must understand the concepts of their own country/nation's business & economy and other areas. Most of the answers are gathered from varies online/ offline resources and in turn makes life easier for the people to prepare for any exams or case studies.As it has high level of contents in brief which can be covered in three hours maximum, readers can read other books from different authors to gain in-depth knowledge of the given business management and administration. This book gives quick glance & easy go chapters for any situation like interview, short answering and overall explanation to present others. Good Luck
