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Beskrivelse
This book is an ode to the management at the five firms, detailing how they have responded to the many-faceted and complex challenges of managing value in five dimensions. In this companion volume to Tesla, Big 3 and Toyota: Leaders in Managing 5-D Value in the US Auto Industry the diversity of the managerial practices and the organizational structures are closely examined, revealing how these firms have been successful for decades in one of the most mature and highly competitive markets in the world, the US auto market. The detailed examination highlights the variety of internal and external business solutions over the lifetime of each firm, while pinpointing the underlying uniformity in its history: The dimension of value in which each firm primarily offers value is not only the basis for its positioning on the customer, labor, supply, distribution and capital markets, but as well shapes and steers all activities in generating value for and inputting value from customers, personnel, business partners and investors. This book shows how: Tesla leads the revival of cutting-edge US engineering while turning the very mature auto industry on its head; GM was the mightiest firm last century for good reasons - many are still true today; Toyota has managed lean production with multi-faceted organizational behaviors; Chrysler has been on a roller-coaster ride with numerous distinctive cars; and Ford has given the good life to its stakeholders to gain their deep-seated engagement.
