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"Not everyone is a successful salesperson. It takes perseverance, tenacity and a unique ability to manage your attitude. Over the past 34 years in my career as a regional sales manager for one of the largest sign companies in the world, I have hired and trained literally thousands of individuals... Those who have made it within the sales industry have done so because of their never ending commitment to self-improvement. And after reading many, many books over the years to continually improve my own attitude, work habits and sales skills, finally there is a book which concisely captures the essence of these techniques. 'Mastering the Sales Process' is a must read for anyone wishing to improve upon their overall sales performance." - Brian Kornuth Regional Salesman and Sales Manager of 34 Years Denver, Colorado - 50 Pages - Full-Color - 8.5" x 11" Format - Understanding Personality Types - Distinguishing Methods of Communication - How to Ask Open-Ended Questions - 7 Keys to Effective Presentations - 10 Keys to Closing the Sale - How to Overcome Objections - Learning to Get Referrals - Creating a One-Minute Commercial - Working in Different Market Environments - Outside Sales Prospecting - Free Personality Chart - Bonus Sales Tracking Calendar