Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Marketingorganisation

- Die Basis einer marktorientierten Unternehmenssteuerung

  • Format
  • E-bog, PDF
  • Tysk
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

There are many marketing books, but only few which cover the design of marketing organisations. But it is essential in regards to the concrete realisation of market-orientated thinking to create suitable structures and processes. The authors explore arrangements, in order to improve customer-orientated processes and to structure responsibilities in accordance to the challenges, whilst always also considering supporting information technology systems.Furthermore, the requirements of organisational change are mentioned, as well as the influence of internationalisation. The evaluation is always based on efficiency criteria and numerous case studies are used in order to illustrate the points.

Læs hele beskrivelsen
Detaljer
  • SprogTysk
  • Udgivelsesdato20-03-2014
  • ISBN139783170259836
  • Forlag Kohlhammer Verlag
  • FormatPDF

Findes i disse kategorier...

Se andre, der handler om...

Machine Name: SAXO081